KSI Vs Logan Paul The main card of Paul vs. KSI 2 is exclusively on DAZN. However, the pre-fight show, “Countdown to KSI vs. Logan Paul 2,” is
available for free on DAZN’s Twitter, YouTube and Twitch platforms, and begins at 8 p.m. ET. The show will be hosted by Pat McAfee, lightweight star Ryan Garcia and YouTube
personality Adam Saleh. There’s also grand arrival “Black Carpet” interviews as part of the show, with numerous celebrity interviews.
LOGAN PAUL VS. KSI 2 FIGHT SCHEDULEDate: Saturday, Nov. 9Time: 7 p.m. ET (undercard) | 9 p.m. ET (main card) Paul and KSI will take the ring on Saturday, Nov. 9. The undercard for the event begins at 7:00 p.m. ET on DAZN, and the main card begins at 9 p.m. ET. Paul and KSI should take t
heir ring walks around 11:15 p.m. ET or possibly later. Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs anCopyright Policy. Email
buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found at Alice Hearing in London NOVEMBER 9 2019Print this page15 When two men square up in a Los Angeles boxing ring on Saturday it promises to be one of the year’s biggest fights. With ticket prices of up to $725 at the 21,000-capacity Staples Center and a home audience of millio
ns via media outlets such as Sky Sports, it will also be among the most lucrative.
But this is no prize fight. The competitors are not even known for their boxing. Logan Paul, a 24-year-old LA resident, and KSI, who hails from the English town of Watford, are “YouTubers” whose gaming, songs and antics have won them more than 40m subscribers on Google’s video-sharing platform alone. They are among a new wave of social media celebrities who have gained mass global followings among “Generation Z” — the cohort born since the mid-1990s that followed the millennials — yet are virtually unknown to anyone older.
“A year and a half ago I had no idea who Logan Paul and KSI were,” said Adam Smith, head of boxing at Sky Sports. The fight, for which they have been certified as professional boxers, is a rematch of a tied amateur contest in the UK last year that sold out the 15,000-seat Manchester Arena. More than a million fans paid £7.50 to watch the official live stream on YouTube, with many more accessing it via illegal streams.
That was with limited coverage in traditional media, and with the boxing world paying more attention to a contest the same night at London’s O2 Arena. “I asked my 12-year-old son who’s going to win,” said Mr Smith. “He said KSI, and I didn’t know what he was talking about.”
This year more media groups have got in on the action and the fight has been hyped with a torrent of coverage in the press and on TV. Saturday’s face-off will be broadcast on Sky Sports Box Office as well as sports streaming service DAZN and will be promoted by Matchroom.
“Its probably going to be the biggest fight of the year” said Tim Crow, a sports marketing consultant. “It’s guaranteed to have a very big audience and a lot of the people who watch won’t traditionally watch boxing.
While last year’s event was pay-per-view only, the YouTubers’ management have opted for a different model in some markets, with Saturday’s fight to be aired by subscription services DAZN in eight countries including the US, Brazil and Germany and FITE TV in 75 countries including its biggest market, Japan. “We hope that executives and major professionals see that these guy